Marketing

Features

Address validation by links to the Post code address file
Vehicles validated by link to V5 via integrated Vehicle Registration lookup
System wide integrated Marketed database
Easy addition of User Defined data fields
Data cleansing through links with Experian
Comprehensive but easy to use Marketing Selections
Integrated Bulk Email and SMS text messaging facilities
Lead Supply back to Sales Staff via Sales Toolkit

Overview

The Navigator philosophy puts Marketing at the core of the whole system. Fed by all the other modules, the Marketing module enables analysis and follow-up action from any department.

High Qulaity Data Capture

Of course, high quality marketing totally depends on the quality of the data captured. Here Navigator ensures it is of the highest quality by utilising all possible sources of validated data such as Postcode addressing and Vehicle Recognition Mark (VRM) lookup, which can identify vehicles from the input of a registration. Whenever possible, standard methods of data structure and entry ensure the data is only entered once and user-defined drop-downs are utilised as widely as possible to further ensure fast, accurate input.

Once you have quality data, provided by the facilities that the Navigator system gives you, it is important to maintain it. Here again the Navigator system assists, by providing regular validation of the data against external data sources such as TPS, MPS, Bereavement and Gone-Away registers.

Easy Marketing Campaign creation and execution

Point and click setup of Marketing selections make creating Marketing Campaigns, from simple "Select all customers with vehicles more than three years old" through to more sophisticated selections.

Once a list of prospects has been generated for a campaign, several different options are available :-

reports can be generated which can be exported to spreadsheet
Letters can be sent via seamless integration with Microsoft Word
Emails can be sent out in bulk to the list
SMS text messages can be sent in bulk
Sales or Aftersales staff can be prompted to contact for a telephone based campaign

In short, the Navigator marketing system becomes the work-engine of the complete dealership Marketing system.