Navigator System Modules

Marketing & CRM

Features

• Data validated by links to external sources
• Marketing is at the core of the Navigator system
• Analysis of all data through comprehensive reports

The Navigator philosophy puts Marketing at the core of the whole system. Fed by all the other modules, the Marketing module enables analysis and follow-up action from any department.

Of course, high quality marketing totally depends on the quality of the data captured. Here Navigator ensures it is of the highest quality by utilising all possible sources of validated data such as Postcode addressing and Vehicle Recognition Mark (VRM) lookup, which can identify vehicles from the input of a registration. Whenever possible, standard methods of data structure and entry ensure the data is only entered once and user-defined drop-downs are utilised as widely as possible to further ensure fast, accurate input.

Once you have quality data, provided by the facilities that the Navigator system gives you, it is important to maintain it. Here again the Navigator system assists, by providing regular validation of the data against external data sources such as TPS, MPS, Bereavement and Gone-Away registers.

Having ensured your data is to the highest standard, the Sales Toolkit interactively enables the sending of letters, SMS, email and PDF documents, all completely within the salespersons control. Scheduled runs of marketing initiatives for Service, MOT and Warranty reminders, as well as Sales follow-up and standard letters are all available at the touch of a button.

Full results analysis of all activity history is provided by comprehensive reports and on-screen enquiries. Export facilities to Excel spreadsheets provide a powerful report generator. Results of the analysis are fed back into the Sales Toolkit to continually refine the marketing process. Analysis of all activity history is provided by comprehensive reports and on-screen enquiries.