CASE STUDY

WALKINGSHAW

“We seem to have more time in the day than with our old DMS.”

Walkingshaw, the dual-franchise dealership, is respected across the North West and is the latest business to drop its old school DMS to install the leading edge Navigator. 

Walkingshaw realised their previous DMS wouldn’t allow them to work the way they wanted to, so they bit the bullet, ditched their old DMS and installed Navigator. They haven’t looked back since.

Managing director Andy Walkingshaw says: “We can do lots now that we couldn’t do with our old DMS.”

After sales manager Malcolm Goodwin talks about Navigator simply being the easiest system on the market to use and company accountant Andrew Milburn comments that the business is a lot more streamlined than it used to be: “We seem to have more time in the day to do other, more important jobs than some of the day-to-day jobs we used to do with our old DMS.

“We can drill down quickly and easily.  Invoices can be made bespoke to the business.”

For Andy Walkingshaw, it’s a pleasure to be able to choose the best way to reach each customer, rather than stick to rigid formats: “We can access the database, extract customers we want to communicate with – in writing, by text or by email.”

As for manufacturer links: “Volkswagen have a lot of complex interactions between our system and theirs. Navigator does that really well and it’s one of the only systems that can provide that for us.”

It helps that the Navigator ethos is all about value, including delivering support and updates free of charge. Andy Walkingshaw concludes: “I have recommended Navigator to other dealerships because the package you receive for the monthly payment has no hidden costs.”

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