Navigator has updated its dealer management system to be fully GDPR-compliant and is launching a GDPR ‘data cleansing’ service in advance of the introduction of the EU’s General Data Protection Regulation(GDPR) in May 2018. The service removes from dealers the huge burden of ensuring their customer data complies with the new EU regulations and keeps the data useable and up-to-date, avoiding the new fines of up to 4% of turnover or €20 million.
“GDPR is designed to enable individuals to better control their personal data,” explains DMS Navigator MD Simon Verona. “It is an ‘opt in’ system, where businesses must prove they have customers’ permission to use data and exactly what they have given permission for. It’s a huge change for the entire motor industry and businesses at large.
“But GDPR is an ongoing process, not just a one-off action. Dealers must comply with GDPR before it goes live as well as on an ongoing basis, but we have got their back both in preparing for GDPR and after, so they can be confident that the data they use remains valid and legal.”
Gaining permission from the customer is key to the use of their data. Dealers must request permission and it must be given explicitly, with customers choosing what their data can and cannot be used for.
The data cleansing will be an automated monthly process, reviewing customer and vehicle databases, updating contact details, cross-referencing against permissions and checking any customer opt-outs. In addition, it provides audits showing GDPR compliance, giving evidence that all data in use is up-to-date and has the relevant permissions.
“Dealers can only use data for as long as it can be demonstrated it is for a current use, so Navigator has a ‘time out’ function that prevents use of dormant data after certain times,” says Simon Verona. “It is a ‘washing’ of the data to ensure only the freshest details, with permissions, can be used.”
GDPR is seen as the most significant change to data privacy law for over 20 years. It delivers far-reaching powers to the consumer.
Simon Verona concludes: “Any business using customer data will soon have to demonstrate they have appropriate controls and permissions in place and that they comply with the GDPR. Our DMS delivers this at an affordable price and in a quick and easy manner.”
All Navigator users will all receiving the GDPR compliant system as a free upgrade to their existing DMS as part of the next scheduled system update.